Chocolate, Divas & Architects what they have in common
Monday, March 13, 2017 at 9:21AM
John Romano


All of us are exposed to marketing messages and images everyday.  But how do marketers know what will influence a consumer to make a purchase? It’s all about creating a marketing plan based on core principles that are focused, consistent and targeted.
In this session, we will explain these core marketing principles. The discussion will include: building your brand, defining your target market, honing your message and creating a promotion strategy.
 As we work through these core principles, we will show you how to apply them to your firm and ultimately improve your image and bottom line.
Join us and learn how to apply this knowledge to your career and business!

Kristie HoldenTraci Greer
Kristie Holden (Left) is the Director of Business for Novus Architects.
Traci Greer (Right) is the Principal of Greer Marketing.

Article originally appeared on AIA Charleston (
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